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![]() ![]() This creates a balance between difficulty and succeeding that makes playing this game, and similar titles, addictive. It isn't too hard or easy to play and winning playing this mobile video game is challenging and achievable. Balanced gameplay makes winning challenging and achievableĭevelopers also did a good job balancing the difficulty level of playing Clash of Clans. These decisions become a reflection of the player and the player becomes ever more invested with every choice made.ģ. The game forces you to make tiny micro-decisions every time you do everything from placing buildings to training troops. ![]() The ability to control all aspects of building locations, upgrades, and selected troops, and where to build a cannon or clan castle makes this game more addictive.īeing able to make important choices and customize a base to personal tastes and desires makes putting this video game down hard because each choice is your own. Players control the decisions they make playing Clash of Clans. The challenge of upgrading a base completely and customizing it to personal specifications makes playing Clash of Clans addictive. Customization and personalization of base via game choices makes gamers invested in *their* game It's a cycle of reward management and user satisfaction. These rewards are then used to start the process of constructing, upgrading, defending and attacking enemy bases for even more resources all over again. Players also attack enemy bases to gain more rewards, which allows for greater success playing Clash of Clans and greater conditioning. When you compete against other gamers and totally upgrade your base, you gain visceral rewards and visual upgrades. This reward system approach is balanced with Pavlovian reward conditioning, which makes it addictive. Successfully destroying an enemy base, while building, upgrading and defending your own is addictiveĬlash of Clans, and similar games, are addictive because they reward players for building, upgrading, defending and attacking enemy bases. This article talks about the game and reasons scientists believe they can't stop playing Clash of Clans and similar mobile video games. A multitude of scientific studies have tried to decide the reasons video games are so hard to put down for millions of fanatical gamers. ![]()
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